Building India’s first streaming platform

Voot is one of India's first entertainment streaming platforms, owned by Viacom 18 India. The product offers entertainment content from Viacom’s popular channels like MTV, VH1, and Comedy Central, and curates them under a single branded experience, available on mobile, web, and Smart TVs.

The product’s branding channels the country’s uniquely colorful and festive culture, expressed through highly decorative and experimental UI shapes, colors, and animation.

Users are able to influence the experience by applying their reactions to content in real time, which brands the content with associated colors and graphics from a rich, generative visual system.

The product received the Google Play App of the Year in 2016.

Branding & UI visual design
Interaction design
UX and content strategy

A Different Engine︎︎︎

Viacom 18 India