Building India’s first streaming platform
Building India’s first streaming platform
Voot is one of India's first entertainment streaming platforms, owned by Viacom 18 India. The product offers entertainment content from Viacom’s popular channels like MTV, VH1, and Comedy Central, and curates them under a single branded experience, available on mobile, web, and Smart TVs.
The product’s branding channels the country’s uniquely colorful and festive culture, expressed through highly decorative and experimental UI shapes, colors, and animation.
Users are able to influence the experience by applying their reactions to content in real time, which brands the content with associated colors and graphics from a rich, generative visual system.
The product received the Google Play App of the Year in 2016.
The product’s branding channels the country’s uniquely colorful and festive culture, expressed through highly decorative and experimental UI shapes, colors, and animation.
Users are able to influence the experience by applying their reactions to content in real time, which brands the content with associated colors and graphics from a rich, generative visual system.
The product received the Google Play App of the Year in 2016.
Role
Branding & UI visual design
Interaction design
UX and content strategy
Agency/Studio
A Different Engine︎︎︎
Client
Viacom 18 India
Year
2016
Branding & UI visual design
Interaction design
UX and content strategy
Agency/Studio
A Different Engine︎︎︎
Client
Viacom 18 India
Year
2016
