Bringing immersive news to smart TV

Tasked to build a unique news streaming experience for ABC News on the newly introduced tvOS platform in 2015, the experience was designed to mimic the traditional TV watching experience, making it immediate and immersive, while being simple and intuitive for users who are new to the tvOS platform.

The app takes users directly into video playback at launch and continues to play the video in the background throughout the experience without interruption, while allowing users to navigate and control content with a simple press or gesture on the remote controller.

The app has received 4.4 stars on Apple App Store.

UI visual design
Interaction design
UX and content strategy

A Different Engine︎︎︎

ABC News