Hi, I’m John Kim, a designer based in Brooklyn, New York, focusing on digital product design. I currently lead design at Big Human as Director of Design, and previously worked at Work & Co and Instrument, and taught at School of Visual Arts and Pratt Institute.
About
For over 13 years, I‘ve
worked at some of the leading digital design agencies in New York City, including Work & Co and Instrument, helping many brands and organizations design, build, and launch successful digital products and websites. I currently lead design at Big Human as Director of Design (2025–) .
I’m also a design educator and have instructed undergraduate digital product design courses at School of Visual Arts (2021–2024) and undergraduate and graduate-level web design courses at Pratt Institute (2016–2018).
I strive for simplicity, clarity, and timelessness in my design work. I believe human sensibility and taste in design will always be irreplaceable.
Outside of work, I write poetry and design publications. I authored A House with Two Rooms and have designed book jackets for several publishing houses.
I’m also a design educator and have instructed undergraduate digital product design courses at School of Visual Arts (2021–2024) and undergraduate and graduate-level web design courses at Pratt Institute (2016–2018).
I strive for simplicity, clarity, and timelessness in my design work. I believe human sensibility and taste in design will always be irreplaceable.
Outside of work, I write poetry and design publications. I authored A House with Two Rooms and have designed book jackets for several publishing houses.
Connect
Reach out to connect, collaborate, or access my latest case studies.
Email ︎︎︎
LinkedIn ︎︎︎
Are.na ︎︎︎
Case studies ︎︎︎
Email ︎︎︎
LinkedIn ︎︎︎
Are.na ︎︎︎
Case studies ︎︎︎
Select Projects
Charley
2023
Chatbot & Web design
2024 Webby Awards Winner
2024 Fast Co’s Innovation by Design
2024 Webby Awards Winner
2024 Fast Co’s Innovation by Design
Creative Ladder Quiz
2023
Web design
2024 Fast Co’s Innovation by Design
2024 Anthem Awards Silver
2023 W3 Awards Gold
2023 Vega Awards Gold
2023 Muse Awards Platinum
2023 Communication Arts Shortlist
2024 Fast Co’s Innovation by Design
2024 Anthem Awards Silver
2023 W3 Awards Gold
2023 Vega Awards Gold
2023 Muse Awards Platinum
2023 Communication Arts Shortlist
Lennar
2022
Web design
2022 Indigo Awards Gold, Silver, Bronze
2022 Muse Awards Gold, Silver
2022 Webby Awards Honoree
2022 Indigo Awards Gold, Silver, Bronze
2022 Muse Awards Gold, Silver
2022 Webby Awards Honoree
Portfolio available upon request