Cultivating fun in fitness
Cultivating fun in fitness
![](https://freight.cargo.site/t/original/i/a83db8e084b9f179fd5ee2efa34546a08f4a50d2724d98e14fb5a8c4a529ca52/puma1.jpg)
Delivered to Puma as a mobile app concept, this experience aims to remove intimidation that comes from self-managing fitness goals by providing support through many unique features, including community-generated motivational content, gamified workout programs, and a level-based weekly reward program, all delivered through a uniquely conversational and personable product voice.
Role
UI visual design
Interaction design
UX and content strategy
Agency/Studio
Sequence
Client
Puma
Year
2017
UI visual design
Interaction design
UX and content strategy
Agency/Studio
Sequence
Client
Puma
Year
2017
![](https://freight.cargo.site/t/original/i/bb39e9a79f7bd90539955e651f9b9b7afeffdfc805d5db89137e17ff85ee2e0c/puma2.png)
![](https://freight.cargo.site/t/original/i/ed43326d643881b75988f53054912fb9a9a02adc14fa0d36973d18287fced39f/puma4.png)
![](https://freight.cargo.site/t/original/i/5feca926278e045b862e4693bbf3468b710c6171c02ecc59b5429899772fc917/puma3.png)
![](https://freight.cargo.site/t/original/i/0c7a97b12101fe762677d50059708aa32c8654ef8ec24a496f061c91f17b59e9/puma5.png)
![](https://freight.cargo.site/t/original/i/33f2692b2eb85ff016e409a239ab8fee80c4a5870367e43a60644e5304495ae6/puma6.png)
© 2024 John J Kim