Reducing intimidation and cultivating fun in fitness

Delivered to Puma as a mobile app concept, this experience aims to remove intimidation that comes from fitness goals by presenting personalized plans and short games that are easily achievable in the user’s daily routines, all through a friendly voice.

It guides users with many unique features, including community-generated motivational content, gamified workout programs, and a level-based weekly reward program.

Role
UI visual design
Interaction design
UX and content strategy

Agency/Studio
Sequence

Client
Puma

Year
2017