Cultivating fun in fitness

Delivered to Puma as a mobile app concept, this experience aims to remove intimidation that comes from self-managing fitness goals by providing support through many unique features, including community-generated motivational content, gamified workout programs, and a level-based weekly reward program, all delivered through a uniquely conversational and personable product voice. 

Role
UI visual design
Interaction design
UX and content strategy

Agency/Studio
Sequence

Client
Puma

Year
2017